Pills manage output. Protocol fixes input.
Joel spent 20 years in the ICU and ER, watching the same patients come back a little sicker each time. Now he teaches everyday people the simple, natural habits that work alongside their doctor's plan, never instead of it.
Your doctor has 12 minutes with you. This is what you do with the other 23 hours and 48 minutes.
High blood pressure is not a mystery. It is a checklist: stress, sugar, sodium.
I started IVs on people in hypertensive crisis for twenty years. I kept meeting the same patients again, a little sicker each time. So I left the hospital system to teach people how to be the system: your body, your habits, your doctor, working together. These days that work looks like six kids, a hobby farm, and my wife Annie, a nurse building right alongside me.
Joel spent two decades in intensive care and emergency medicine, stabilizing people in crisis and watching too many of them return worse. The problem was never the 12 minute appointment. It was everything that happened outside it. That conviction became BraveWorks RN: an education company built on the BP Triangle Method, with a 90 second quiz, personalized reset kits, a weekly live community, and a caffeine free tea crafted for the work.
"I did not leave nursing. I took it somewhere the hospital could not go."
He is the author of The Overmedicated Boomer, Be There in 30, and BP Cures, and a speaker for rooms that want plain language and a real plan.
Read The Full Story →Pills manage output. Protocol fixes input. I spent twenty years on the output side, in rooms nobody wants to visit. This is my life's work on the input side, so fewer people ever need that room.
The flagship. The 90 second BP Triangle Quiz, the 10 Day Reset Kits, and an education funnel serving thousands of everyday people.
bpquiz.com →Joel's private community on Skool. Weekly live group coaching, accountability, and straight answers in plain language.
Join the community →A caffeine free herbal tea blended for the Triangle work. Small, dated batches with a 60 day guarantee.
bpquiz.com/tea →Done for you funnel and offer builds for health practitioners: the same quiz, email, and checkout system that runs bpquiz.com, built for your practice.
For practitioners →The Overmedicated Boomer, Be There in 30, and BP Cures. Plain language guides for people tired of being told to wait and watch.
About the books →Cofounded with his wife, Annie Chitate: hormone health education for women 35 to 60, with a YouTube community 50,000 strong.
anniechitate.com →Coaching for individuals, wellness programs for organizations, and partnerships for brands that respect their audience.
Explore Ways To Work With Joel →The ICU years, the pattern he could not unsee, the family, and the why behind everything he builds.
Read About →Keynotes, corporate wellness talks, and workshops, for planners ready to bring him to the stage.
Explore Speaking →